Buy or sell your home with Kathryn Madison

Virtual Staging in Raleigh Park

Friday, November 5th, 2010

Current Vintage Kitchen

I recently listed a home that sits on a perfect lot, in a sought after neighborhood, that has great street appeal and wonderful features. What’s the catch? Rarely without exception, every home on the market has one or two features that need special handling and marketing to find the right buyer.

Virtual Kitchen

This home has a completely intact mid century kitchen. It has only had two owners in its 60 years, and both of them kept the kitchen as it was and in mint condition. I imagine the new owners may want to update it, but how to show it can be done without a complete and costly remodeling?

I decided to try virtual staging. I imagined the new homeowners as mid century enthusiasts, but perhaps more on the Dwell, spartan side of mid century. Conferencing by phone, I asked the staging company to add Nelson lamps to the kitchen, update the vintage upholstery in the kitchen booth, and replace the vintage fridge and range with stainless appliances. I asked them to continue the look into the living room (which is currently staged with the seller’s asian style furniture) to bring the two rooms in harmony.

Current Living Room

Virtually staged rooms need to be empty, so my seller and I (with the help of our husbands/partners) decided to pull out the furniture out so I could take new photographs and then moved the furniture back in its place.

While virtual staging is in its infancy, I see great future here in showing future buyers another way to view a home past what they see in front of their eyes.

Virtual Living Room

I’d love to know what you think. See more of this home.

4 Responses to “Virtual Staging in Raleigh Park”

  1. November 6th, 2010 at 11:22 am suzy soule:

    Fabulous! The digital world is becoming more and more fascinating. I love seeing all the possibilities!


  2. November 7th, 2010 at 8:54 pm Amy Mestas:

    That is amazing Kathryn. The things you can do with technology these days! The room looks great with your creative touches.

  3. November 8th, 2010 at 11:30 am kmadison:

    It is a fun tool, though being in it’s infancy,currently it does have it’s limitations. Thanks for your positive feedback!

  4. November 8th, 2010 at 11:32 am kmadison:

    I imagine in the future a potential buyer will be able to re-imagine a room with many different looks before they buy. It was fun for me to re-invent the space with a different look. Thanks Suzy!

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