Some of you may remember my earlier post regarding the virtual staging of my Atomic ranch listing in the Raleigh Park neighborhood. This home was quite unique which gave my marketing approach an extra challenge: much of the home's main level had been maintained perfectly as it was built in 1948. The seller very much wanted to pass the home on to buyers that would appreciate the vintage features that had survived for over 60 years.
These same features would also prove to be ones that were not so appealing to the mainstream of buyers at a time when we have few to begin with. How much should I show of the vintage features? Play them up or down? I decided it best, for many reasons, to sell the house I had. I took extensive pictures of the mid-century details that I linked to on the listing. In an effort to appeal to the larger market, I showed the home with some minimal virtual changes. Thankfully, both I and the home connected with a buyer during an open house and the sale closed late December.
That same buyer in late December, for personal reasons, had a need to re-sell the house within a week of their closing and asked me to re-list the house. This was New Years Eve.
Within hours, I was showing the house to a backup buyer while my husband prepared dinner for our eight dinner guests that were due to arrive. The new buyers wrote an offer the next day.
The marketing for the home has gone somewhat viral, having been picked up on a very interesting mid-century blog called Retro Renovation, receiving a lot of notice from around the country with almost 700 "likes" counted on the article. The Architectural Heritage Center will be featuring the home on their upcoming kitchen tour. The Oregonian has also expressed an interest in an upcoming article.